Our Golden Rules

1. Respect the dignity and rights of every individual.

Our first golden rule of treating people with respect and dignity is not just words but a creed we live by every day. We show genuine pleasure to meet and greet our customers. We believe in the old saying in customer service: “Customers are not an interruption of our work; they are the purpose of it.” As everyone has a story, a life, a heart and needs, we respect them and consider them valuable.

It is your constant obligation to do what we can to improve the lives of our customers: with valuable advice, with reduced prices, with previews of new products and services.

2. Best possible service to the customer.

We are committed to give the best possible service to our valuable customers. Our starting point is to recognise that our reputation rises and falls in direct correlation with the quality of the key customer relationships we have within our organisation. We are Service Provider and therefore the longer a positive relationship lasts with a customer, the more we both accomplish together. As a long-term relationship grows it becomes more and more effective, results in higher levels of credibility and trust as well, increased innovativeness and creativity which in turn affects the company’s profitability.

What this means in practice is that we treat our customers as people not as business units, geographies, product lines etc…. but PEOPLE. We are in the people business and so we believe that building right relationships is an absolute cornerstone to the quality of our customer focus!

Our success lies in our ability to constantly interact with our customers, seeking out information about them and from them so that we are able to continuously deliver a high quality- customer led integrated service.

3. Pursue all “task” with an objective of accomplishing them in a superior way.

We are proud to declare that we are not just satisfied with the ordinary, but always look for innovative ideas and schemes to satisfy the growing needs of our customers, to their full satisfaction. This is our `head and shoulders above` factor that distinguishes us from others. There is always an eye to the future whilst not losing sight of what is going on today. We  are constantly looking into its crystal ball to see what could happen in the medium to long term so that people strategies and policies can be flexed and adapted to anticipate – rather than react to – the rapidly changing global situation.

© Philip George
Sunday, 25 February 2024